Brood & Baron

Brand identity, product range

The problem

There is a waste crisis in Australia. Every year, we produce over 2.5 million tonnes of plastic waste and are currently the highest consumer of textiles per person in the world. The environment isn’t the only victim of this — cheap, mass-produced goods promote a homogenisation of style and diminish the value of artisanal craftsmanship.

The concept

Brood & Baron is a conceptual home décor brand that transforms discarded materials into one-of-a-kind pieces. Its debut collection features three hand-painted banners made from fabric offcuts, each adorned with a word: “Curse,” “Conjure,” and “Conquer.” Inspired by the infamous “Live Laugh Love” slogan, these pieces subvert generic motivational décor with bold declarations.

The brand

Brood & Baron’s visual identity draws from medieval fantasy themes and gothic aesthetics. It encourages slow, thoughtful consumption of artisanal goods and aims to spark dialogue about our relationship with material possessions.

Brand identity, product range, photo library

Adobe Illustrator, Adobe Photoshop, Procreate

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ATypI 2024

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Worry Box

Work

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Brood & Baron